398 Empregos para Marketing - Portugal

Como Marketing Cordinator , irá reportar ao Diretor Geral e dar resposta às necessidades de marketing & comunicação do hotel e respetivos conceitos/marcas. A vaga é de regime 100% presencial.

Funções e Responsabilidades:

• Apoiar todos os eventos e ativações da marca do hotel e outlets;
• Atualizar conteúdos nas plataformas offline e online;
• Gerir o desenvolvimento de materiais impressos e conteúdos digitais;
• Apoiar a gestão de imprensa, parcerias e relações com influenciadores;
• Criar e manter a lista de contactos do hotel;
• Gerir os resultados de clipping;
• Apoiar distribuição de comunicados e gerir oportunidades de imprensa;
• Apoio à agência de comunicação;
• Efetuar sessões de fotografia e vídeo;
• Gerir a comunidade do hotel nas redes sociais;

Que perfil procuramos?

• Experiência profissional na área entre 1 a 2 anos.
• Formação em Marketing & Comunicação;
• Excelente capacidade de planeamento e organização;
• Mentalidade proativa e capacidade de trabalhar de forma autónoma;
• Fortes competências de escrita e revisão de texto em português e inglês;
• Pensamento estratégico e competências em comunicação visual alinhadas com o posicionamento da marca e objetivos de negócio;
• Valorizam-se conhecimentos ou experiência em ferramentas de design gráfico e gestão de redes sociais;
• Valorizam-se conhecimentos em: Adobe Ilustrator, Adobe Photoshop, Adobe after effects, Adobe indesign, Adobe premiere e Adobe Lightroom;
• Valorizam-se experiências anteriores nas áreas de hotelaria, turismo, gastronomia ou luxo.
• Disponibilidade de horários em regime 100% presencial;

Porquê escolher-nos?

Na Minor Hotels Europe & Americas , estamos empenhados em criar carreiras emocionantes em todo o mundo e experiências interculturais. A nossa viagem é alimentada pela paixão e dedicação das nossas incríveis equipas, que também desfrutam de benefícios inspiradores e exclusivos, tais como:

• Experiência mundial - diversidade de 150 nacionalidades diferentes.
• Oportunidades de desenvolvimento de carreira repletas de desafios nacionais e internacionais.
• Ampla gama de programas de formação para melhorar as suas competências.
• Iniciativas de bem-estar, incluindo condições de trabalho flexíveis.
• Programas de reconhecimento dos membros da equipa, incluindo as Datas Memoráveis.
• Possibilidade de fazer a diferença através do nosso programa de sustentabilidade e iniciativas de voluntariado.
• Tarifas e promoções para membros da equipa, oferecendo tarifas com desconto nos nossos hotéis em todo o mundo e benefícios exclusivos através do nosso programa de fidelização empresarial.
• Dia de Dispensa adicional para Celebrar o Dia de Aniversário
• Créditos atribuidos em função de anos de serviço para converter estadias ou refeições no hotéis, resorts e restaurantes do Grupo Minor, Nacional e Internacional
• Seguro de Saúde
• Assistência Médica Domiciliaria
• Medicina Curativa
• Refeitório com acesso gratuito a colaboradores e estagiários
• Uniforme gratuito e acesso a lavandaria para limpeza do uniforme
• Participação em diversas acções internas e em projetos de responsabilidade social e ambiental
• Protocolos com parceiros locais - acessos a descontos para colaboradores

We are looking for a highly motivated and results-driven Marketing Specialist to join our team at Syone. This is an excellent opportunity to work in a fast-paced environment and contribute to the growth of our company.

What you'll do:

• Help develop and execute effective marketing strategies, campaigns, and programs to drive brand awareness and lead generation;
• Act as inside sales person, collaborating with the sales team to qualify MQLs and convert them to SQLS;
• Interview stakeholders and Syone representatives to produce client cases;
• Be part of all aspects of digital marketing, including website management, SEO, SEM, social media, and content marketing;
• Support the planning and execution of marketing automation and email campaigns, ensuring proper lead nurturing and client relationship management;
• Collaborate with cross-functional teams to align marketing strategies with Sales and People Experience;
• Develop, coordinate and execute employer branding campaigns in sync with the HR department.

What you will need to bring:

• Minimum of 3 years of experience in B2B marketing, preferably within the IT sector;
• Proven track record in developing and executing successful marketing strategies and campaigns;
• Strong understanding of digital marketing channels, marketing automation, and analytics tools;
• Excellent written and verbal communication skills, with the ability to create engaging content and deliver compelling presentations;
• Strong organizational skills;
• Fluency in English and Portuguese;
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools and Technology Experience:

• Marketing Automation and CRM: Proficiency in Hubspot is a plus;
• Digital Marketing and Analytics: Hands-on experience with SEO tools, such as Google Search Console, Paid Advertising Platforms (e.g., Google Ads), and web analytics tools (e.g., Google Analytics);
• Social Media Management: Experience using social media management platforms (e.g., Meta Business Suite, Sprout Social, or Buffer) for managing and tracking social media campaigns;
• Content Management: Familiarity with content management systems (e.g., Hubspot or WordPress) and content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office or Figma);
• Productivity Management: Experience using project management tools (e.g., Trello, Notion or ClickUp, for example) to plan, organize, and track marketing projects and campaigns.

Mission

The Digital Real Estate Marketing Manager will be responsible for leading our digital marketing strategies in the real estate industry, develop, implement, and manage effective marketing strategies to promote the company's properties, increasing online visibility and generating qualified leads. The ideal candidate will lead and execute digital marketing strategies that enhance our brand presence, drive customer engagement, and generate qualified leads for our industry.

The ideal candidate must have a deep understanding of the real estate industry, strong creative skills, and proven experience in digital marketing. Ideally this person must have a strong background in real estate and hospitality development, team spirit and a keen eye for detail.

Main Responsibilities

• Develop marketing strategies to promote real estate properties (residential and commercial) across online platforms.
• Create engaging content for marketing campaigns, including advertisements, social media posts, blogs, and printed materials.
• Manage the company's online presence on relevant platforms such as real estate websites, social media, and search engines.
• Develop SEO and SEM strategies to enhance search engine visibility.
• Oversee the development, maintenance, and optimization of websites, ensuring they are user-friendly, mobile-responsive, and aligned with SEO best practices.
• Utilize tools like Google Analytics, HubSpot, and other digital platforms to monitor campaign performance and make data-driven decisions.
• Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, and others.
• Collaborate with the sales team to create customized marketing materials for potential clients.
• Analyze marketing data and metrics to evaluate the performance of campaigns and adjust, as necessary.
• Stay up to date on real estate market trends and marketing best practices.
• Participate in industry events and networking to promote the company and develop relationships with clients and partners.
• Provide support and guidance to the company's real estate agents to optimize their marketing activities.
• Conduct market research and analysis to identify target demographics and emerging trends in the real estate market.
• Prepare regular marketing performance reports, highlighting ROI and areas for improvement.
• Plan, implement, and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).
• Coordinate and oversee the production of high-quality visual content, including photography, videography, and virtual tours, to showcase properties effectively.
• Implement email marketing campaigns to nurture leads, promote property listings, and engage with clients.
• Monitor and respond to online reviews and inquiries on various platforms to maintain a positive brand image and address customer concerns promptly.
• Collaborate with graphic designers and other creative professionals to design marketing materials that align with the company's brand identity and messaging.
• Provide training and guidance to real estate agents on marketing techniques and tools to enhance their effectiveness in promoting listings and closing deals.
• Track and report on key performance indicators (KPIs) related to marketing initiatives, including lead generation, conversion rates, and return on investment (ROI).
• Continuously explore new marketing channels and technologies to stay ahead of the competition and drive innovation in the real estate marketing landscape.

Key Requirements

• 5-10 years previous experience.
• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• Previous experience in digital marketing, preferably in the real estate industry.
• Strong verbal and written communication skills in English.
• Solid knowledge of digital marketing tools such as of SEO, SEM, Google Analytics, Google Ads, and social media strategies.
• Experience managing content marketing and email marketing campaigns.
• Proficiency with CRM tools and marketing automation platforms.
• Strong analytical skills and the ability to use data to make strategic decisions.
• Ability to work independently and as part of a team, with exceptional time management skills.
• Creativity and analytical skills to develop and evaluate effective marketing strategies.
• Strong work ethic and attention to detail.