Trade Marketing Manager (M/F) - Albufeira

We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.

This person will have as main responsibilities:

• Define and implement the
- marketing strategies to win with customers in channels: ON, OFF and
- commerce;

• Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;

• Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates
- store execution compliance against
- defined KPIs (perfect store);

• Ensure innovation launching phases;

• Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;

• Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;

• Lead trade marketing team;

• Manage Trade Marketing budget;

• KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;

• Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;

• Define and develop a complete catalogue of POS materials to support brands and sales;

• Close cooperation with marketing, sales & digital;

• Gathering information via market via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;

• Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;

• This role requires also frequent interactions both
- house (with
- functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.

Profile:

• Business Administration degree.

• More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;

• Ideally with Marketing and/or Sales background;

• Fluent in English; Portuguese and other Languages;

• Proactive, business oriented, growth mindset and detailed oriented;

• Creative;

• Finance acumen and negotiation skills;

• Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;

• Capacity to work under pressure in a changing environment and to manage unexpected challenges

If you believe you have the desired profile, please send your CV,