Trade Marketing Manager
Detalhes do Emprego
We are recruiting a Trade Marketing Manager to lead Trade Marketing
department in a FMCG lead company, based in Algarve, in Albufeira
City. This person will have as main responsibilities:• Define and
implement the
- marketing strategies to win with customers in
channels: ON, OFF and
- commerce;• Manage, planning and execution
commercial calendar and orchestrates all activities at point of sales
ensuring effective visibility and promotion and wining mix of brand &
category activity to drive business performance within customers;•
Partner with sales in driving best in class physical availability of
our brands and execution at the POS, setting channel specific brand
and category execution standard/Guidelines and monitor and
evaluates
- store execution compliance against
- defined KPIs
(perfect store);• Ensure innovation launching phases;• Supports
negotiations on key customers by developing and providing succinct
category stories/presentation for key accounts and field sales teams;•
Coordinate role plays (in meeting cycle) to give sales teams strategic
messages for selling;• Lead trade marketing team;• Manage Trade
Marketing budget;• KPIs analysis and business analysis, built metrics
to track success and identify gaps vs planned outcomes for
initiatives;• Monitors and ensure the right optimization and
prioritization of BTL A&P investment, forecasting, measuring and
evaluating key activities (Pre & Post) and driving promotional
effectiveness (ROI). Use this information to make better future
business decisions;• Define and develop a complete catalogue of POS
materials to support brands and sales;• Close cooperation with
marketing, sales & digital;• Gathering information via market via
market visits and data analysis. Understanding and analysis of the
sector, competitive positioning of the brand with the need of the
customer;• Build and maintain business relationships with strategic
customers group, trade associations and key opinion leaders;• This
role requires also frequent interactions both
- house (with
-
functional team) and externally (with agencies, suppliers). Also,
frequent visits to POS and partners. Profile:• Business Administration
degree. • More than 5 years experience in a Trade Marketing
management, Marketing management and/or Sales, with strong passion for
FMCG;• Ideally with Marketing and/or Sales background;• Fluent in
English; Portuguese and other Languages;• Proactive, business
oriented, growth mindset and detailed oriented;• Creative;• Finance
acumen and negotiation skills;• Solid team member with excellent
interpersonal skills and ability to develop strong relationship with
colleagues and partners;• Capacity to work under pressure in a
changing environment and to manage unexpected challenges
If you
believe you have the desired profile, please send your CV,
Trade Marketing Manager
Buscojobs Portugal
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