Senior Product Marketing Manager (All Genders)

col-wide
Job Description:Responsibilities
We're looking for an experienced Senior Product Marketing Manager who is "customer obsessed" to lead marketing efforts for our Enterprise focussed product category. The ideal candidate will have global marketing experience, across product and solutions marketing, gained at an established IT or Tech organization. You will be the subject matter expert and customer champion for your product domain, bringing Team
Viewer's story to life in
- impact ways through content and messaging. Your contributions to positioning and messaging, competitive analysis, product launch management, GTM strategy, sales enablement, and customer/segment insights will help to drive customer acquisition, growth and retention. This role will be a GTM Partner for Product Managers, ensuring our products are widely understood within the organization and most importantly are understood and valued by our customers. Your market and customer insights will feed roadmap discussions and make the customer
- cases clear from the outset. Customer Focus:Partner with the product management team to champion the customer's voice from strategic decision making to tactical activities Market Research & Analysis: Conduct market and customer research to refine our target markets, segments and personas. Turn those data points into actionable insights that the rest of the organization can get behind
Positioning and messaging:Define the strategic positioning for our products, develop the value propositions and the master messaging for which all other assets derive Marketing Content and Communications:Create and contribute to
- value
- centric
- channel content like blogs, presentation decks, demos, whitepapers, webcasts/videos, and marketing campaign assets. Able to brief and ideate with content and campaign teams to deliver high impact internal/external content Product launch management:Manage the launch framework for product releases, from assets identification, creation and campaign recommendations to to deliver sales enablement toolkits, including product demos, pitch decks and competitive battlecards
GTM Planning:Define segmentation and personas using data driven customer insights? and drive
-
- market planning and execution (messaging, positioning, differentiators, benefits, collateral, tools, training, etc) Cross departmental Collaboration:Lead quality conversations which develop consistency across product design, language and messaging, with an unwavering focus on the customers Leadership:Manage a team of 1-2 people Requirements5+ years of product marketing experience within the B2B IT industry, with time at an established
- tech company
Experience marketing IT Saa
S solutions with a working knowledge of remote management, AR, Io
T, SMB/Enterprise, IT/OT, backup, endpoint management A natural
- teller with the proven ability to synthesise complex concepts, acting as champion for your products and customers both internally and externally Able to pivot seamlessly between, briefing analysts, developing positioning and messaging frameworks, compiling
-
- market plans to delivering S=sales enablement presentations Strong interpersonal skills with the ability to interact and influence effectively across departments, particularly Sales, Product and Marketing teams Experience leading cross departmental initiatives and managing marketing activities across regions Fluent in English with outstanding written, verbal, and presentation skills This role will require regular travel (approx 1x per month) to the Team
Viewer HQ in Göppingen
What we offer
Onsite Onboardingin our HQ office for an optimal start
Great compensation and benefits packagesincluding company achievement bonus and
- based options, regular salary reviews
Access to Corporate Benefits platform with manydiscounts
Regular
Team eventsand
- wide celebrations
Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
Hybridand
Flexiblework time
Work From Abroad Programallowing up to 40 days of work outside your contracting country
We celebratediversityas one of core values, join and drive one of the
-
-
- e initiatives together with us!