Product Manager (Marketing Solutions)
Detalhes do Emprego
Porto
Porto, Porto, Portugal
col-wide
Job Description:Our client
Our client is a
global strategic technology and payments partner. They deliver
seamless personalised shopping experiences to over 29m international
shoppers, who in turn generate €22. 9bn revenue. With 2, 000 employees
spread across 50 countries, they integrate with 300, 000 point of sale
systems in a number of luxury retailers and brands including Harrods,
Selfridges, John Lewis, Liberty's, Apple, Cartier, De Beers, Hermès,
Rolex, Dior and Jimmy Choo. Their products include
- free shopping,
smart data and intelligence, marketing and sales, POS technology and
payment solutions. The role
This Product Manager is responsible for
designing and implementing digital marketing product strategies to
support with database monetisation. As part of an agile
-
disciplinary team, you will oversee the implementation of a
Mar
Tech solution that can manage campaigns at scale;
evolve
-
- consumer marketing products and channels to raise
awareness and drive footfall to stores; advise on performance
marketing trends; govern practice principles to achieve top engagement
results. We're looking for someone with experience delivering
-
centric online marketing products in a B2C organisation, with deep
understanding of Mar
Tech solutions such as a Salesforce Marketing
Cloud, Eloqua, and SAS, along with knowledge of
- generating
performance measured digital marketing campaigns. Some of the
responsibilities include
Oversee the delivery of the marketing
product suite, supporting commercial teams, brands, and partners
across the world to activate campaigns. Manage requirements for a
Mar
Tech solution, drawing from technical awareness of how the
Mar
Tech solution will integrate with marketing automation tools.
Lead and manage vendors, business, and technology teams to manage the
implementation. Collaborate with stakeholders who are managing a
migration plan of current campaigns. Own the testing protocols and
function as the product expert and trainer of the new solution. Build
and manage an active roadmap of existing marketing solutions and new
innovations. Collaborate with stakeholders to gather requirements,
understand objectives, and guide discussions. Data modelling for
selection of optimal target segments. Data interrogation to optimise
performance. Present to Country Managers and Sales teams, showcasing
the marketing products, bringing the data and customer journeys to
life, and workshopping how the products can be used in their markets.
To apply, you should have
Strong technical understanding of
Mar
Tech solutions, working as a Product Manager, Marketing
Technology Manager or similar. Proven experience in delivering full
life cycle digital campaigns that drive revenue. Strong analytical
skills and data literacy. Experience in interrogating data to model
and inform marketing plans. Knowledge of UX/UI best practice for web
and mobile. Experience working in a global
- cultural organisation.
Match Digitalspecialises in connecting talented individuals with
businesses in the digital, tech, media and marcomms industries.