Email Marketing Specialist

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking an amazing Email Marketing Specialists to develop, implement and update marketing campaigns.

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

Digital Silk offeres competitive salaries , yearly growth opportunities AND company shares for senior-level people passionate about their work.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.

What we offer at Digital Silk:

• A work culture focused on mutual success and continuous growth
• Competitive pay and scheduled yearly raises
• Shares in the company – share in profit upon company sale
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

Responsibilities :

• Own all facets of our email program, including lifecycle, promotional and transactional emails, with the goal of driving opens, clicks, and conversions across various audience segments.
• Own email content creation process, including email journey mapping, campaign conception, copy direction, creative brief creation, and development.
• Create custom newsletters (design and code them)
• Create messaging and calls to action for email marketing campaigns and other marketing collateral
• Segment audiences based on predefined attributes and demographic data
• Schedule weekly newsletters for our company as well as clients
• Use email automation software to automate and optimize email campaigns
• Coordinate with marketing, content, and design teams
• Analyze campaign performance & KPIS and suggest improvements
• Optimize lead nurturing workflows
• Establish and execute an A/B testing program for improving email KPIs.
• Create a reporting framework for our email program that generates data-driven recommendations for improving the program.
• Ensure emails follow industry policies and best practices

Requirements:

• 3+ years of relevant email marketing experience
• Proven experience working in one or more marketing automation platforms(Mailchimp, Klaviyo, HubSpot)
• Experience managing marketing automation programs and email deployments
• Extreme attention to detail in testing and quality assurance
• Strong written and spoken communication skills in English
• Familiarity with updating and manipulating HTML/CSS for emails
• Has a strong understanding of CAN-SPAM, GDPR, and CASL laws and how they tie to marketing automation best practices
• Ability to work8am to 5pm EST (with breaks)

We are a growing digital agency and are seeking to make IMMEDIATE hires.

• Apply via LinkedIn
• Send back answers + CV
• Have a short call with out Recruitment Director
• Have an interview with Director of Email Marketing

We kindly ask for your CV and all correspondence to be in English.